Market entry and partner enablement
Business Development
For technology vendors and service firms entering the region: market assessment, channel build and a sales operation that runs without us.
What this covers
Entering a new market fails on the same things every time: no local credibility, the wrong channel partners, and a sales process designed for somewhere else. We work through those in order — assess the real addressable demand, build and enable the channel, then hand over a functioning pipeline with the process documented.
Market & competitor assessment
Addressable demand, pricing reality and who you will actually be bidding against.
Channel & partner development
Identifying, qualifying and onboarding partners — with commercial terms that keep them motivated past the first year.
Sales enablement
Localised propositions, bid support and pipeline discipline your team can maintain.
Bid & proposal support
Tender response, pricing structure and reference building for public and enterprise opportunities.
What you get
- Market assessment with sized, evidenced opportunity
- Target account and partner shortlist
- Localised value proposition and sales collateral
- Partner agreements and enablement plan
- Documented sales process and CRM pipeline handover
Frequently asked questions
Do you work on commission?
We work on a retainer, sometimes with a success component tied to defined milestones. Pure commission tends to produce activity rather than qualified pipeline, which is not what you are buying.
Tell us what is not working
A first conversation costs nothing and is not a sales call. Bring the problem; we will tell you honestly whether we are the right people to solve it.